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One of the biggest shopping holidays in Asia, Singles Day (Nov. 11) has now extended to countries around the world, as a chance to snag steep discounts on household goods, best-selling electronics, toys and more. Originally designed as a counter-holiday to Valentine’s Day, Singles Day is appropriately celebrated on 11/11, as the four digits seemingly appear as four individual people standing alone.
Similar to Prime Day, which is Amazon’s biggest shopping day of the year, Singles Day has become a must-shop event on AliExpress.com. Officially dubbed the “Alibaba Group’s 11.11 Global Shopping Festival,” the one-day sale broke records as the biggest online shopping event of the year in 2012, overtaking Amazon’s Cyber Monday sale in terms of gross merchandise value generated within 24 hours. A few years later, AliExpress set nine Guinness World Records, selling the most mobile phones, watches and TVs (among other categories) out of any retailer in a single day.
This year’s Singles Day deals promise to be just as good, with AliExpress noting that more than five million products will be marked down by up to 50% off online. The sales include thousands of name brands and merchants worldwide. As part of its Singles Day campaign, AliExpress tapped rapper and singer Swae Lee to help curate some his favorite deals to shop. Swae will also be making an appearance at an in-person Singles’ Day Pop Up Party in New York, taking place Nov. 9-12 at 69 Mercer Street in Soho.
The Grammy-nominated artist (who is indeed single, according to reports) says he was excited to team up with AliExpress to promote a little self-care and let fans know that it’s okay to be single — and to splurge on a good deal for themselves. “I’m excited to team up with AliExpress on Singles’ Day because to me it’s a day to celebrate self-care, self-expression, and individuality,” Swae Lee says, in a press release. “My music and style have always been about being true to myself and standing out from the crowd. I believe everyone should be able to express themselves in their own unique way, and AliExpress offers a wide variety of unique products that help people do just that.”
Ready to shop some Singles Day discounts? Here’s a look at some of the best Singles Day deals on AliExpress, as chosen by Swae Lee.
Portable Karaoke Machine
This portable karaoke machine comes with two wireless microphones and a built-in speaker with surprisingly powerful sound for its size. Connect to your music via Bluetooth and use the control panel to adjust settings and voice effects. This karaoke machine is available in white or black.
Portable Electric Scalp Massager
Run this handheld massager over your scalp and body for targeted relief of sore muscles, fatigue, and stress. Choose from six different massage styles and three speeds. The waterproof massager is safe enough to use in the shower too, while the soft silicone material is gentle on your skin and flexible enough to get even the toughest knots out.
Foldable Arcade-Style Basketball Game
Swae Lee is a huge basketball fan, so it’s no surprise that he chose this arcade-style basketball set as one of his AliExpress picks. Choose from eight different gaming modes, with an LED screen that keeps score. The set includes a backboard, two nets, ramp and side netting. The game dimensions are 81 x 43 x 80.5 inches but it folds up to half that size for storage.
AOVOPRO Folding Electric Scooter
Swae Lee has been known to zip around backstage and on music video sets on a portable electric scooter like this one, which gets speeds of up to 30 mph and features a built-in bell, hand brakes and LCD screen. Everything charges up in 4-5 hours and the scooter folds down to fit easily in a car trunk or closet.
While Singles Day has been around for a while, this is the fifteenth year of AliExpress’ 11.11 Global Shopping Festival. While the company is set to make millions in revenue from eager deal hunters online, they do offer a slightly more altruistic reason for the event. In a press release, AliExpress says Singles Day “has blossomed into a time of year in which people splurge on themselves, putting an emphasis on self-care, wellness and self-love. It represents a chance to live your best life by capitalizing on maximum savings and endless choices during the biggest shopping festival in the world.”
See all the Singles Day deals and discounts live now on AliExpress.com.