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    A father’s day card targeting all “baby daddy’s” causes controversy over appropriation.
    Is this term so common in the black community that it’s the best way Target could relate to African American father’s? Well some say that it should be an eye opener, noting that 74% of the race are unwed parents. Others argue that regardless of the fact, that is a term that should not be publicized or used by other races.

    Black America Web, noted ” This is what happens when there are no Black people in the room: you create racist content that gets your company blasted on social media.

    American Greetings had the foolish idea to create a card that read “Baby Daddy” — for Father’s Day. There is a Black couple on the cover and on the inside it says, “You’re a wonderful husband and father — and I’m so grateful to have you as my partner, my friend, and my baby daddy! Happy Father’s Day.” In addition, Target had the nerve to sell the card.”

    Target pulled the card from their stores, and American Greetings apologized. Their statement read, “This particular card was created for, and addressed to, a loving husband — which the inside copy makes clear. However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values. We should do better in the future, and we will. We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we’ve caused.”

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