Moments ago, Queen Bey officially boarded TikTok.
In recent years, the platform has shapeshifted the music industry and has ignited the heat streak of many a major hit.
This, combined with its ability to turn dance challenges into cultural phenomenons, TikTok is considered one of the most potent vehicles driving music in the modern marketplace.
— Sony Music U (@SonyMusicU) December 17, 2021
Bey’s arrival has many fans wondering whether it signals the start of her long-awaited seventh solo album campaign. Or B7, as loyalists have christened it.