Beyonce obsessed fashion is a thing. But this did not just happen overnight. Giselle started paving the way for fashion sooner than later.
In other words, we can’t say we didn’t see it coming. When Beyonce decided to join forces with her mom Tina Lawson to build House of Deréon we knew she had a fashion mind. The line includes clothing for women, men, and children. The line is inspired by traditional African attire, as well as modern fashion trends.
Celebrities wore the brand continuously, including Kim Kardashian, Rihanna, Ciara, and Carrie Underwood. It was first released in 2010 and is sold in stores worldwide.
House of Deréon represents strength, culture, and confidence. It’s a beautiful line that encourages self-expression in all aspects of life!
But even when the Ivy Park President isn’t designing her own clothes, she still inspires in fashion.
Remember when Kelly Rowland and Bey wore the same self portrait blouse?
Kelly sported the blouse during song association with Elle. Mrs. Carter sported the same blouse during Big Sean’s 30th birthday party. But it didn’t just stop there. Adrienne Bailon also sported the blouse twice. Once on The Real Daytime, then again during a Sirus XM event.
Another example, of Beyonce obsessed fashion occurred after she sported Marine Serre to a Houston Rockets game. She also wore it along with her dancers during the “Already” video. Since then, the brand skyrocketed. Celebs like Tracee Ellis Ross, Adele, Kylie Jenner, Dorit Kemsley and more rocked the print. Kylie also sported Marine Serre more than once. Jenner once wore the top with a pair of leather pants. The second time she wore the full beige turtleneck along with the matching leggings.
According to Lyst, the global fashion search engine, queries for “Marine Serre crescent moon print” rose 426% in the 48 hours after the film’s release. Searches for Marine Serre in general rose 51% week over week on the platform. Over on Google, searches for “Marine Serre” were their highest of the year so far in the same time period.