Boohoo Modesty collection launches offering more length and coverage. Now fashionists can take Boohoo style into the workplace.
According to the website, the company is attempting to keep things classic this season with our latest collection of modest dresses. Designed with more length and coverage in mind, our modest dresses for women definitely don’t compromise on style. From knee-length dresses to maxi styles, we’ve got you covered (literally). Choose a modest prom dress in a bold print or shop our range of modest bridesmaid dresses in floaty fabrics and new-season hues. Conservative dresses don’t have to be boring – consider a splash of color or a vibrant pattern to give your outfit the chance to shine.
However, the company also flex’s its partnership. They offer opportunity to influencers and designers to show off their style with debut collections.
But to expand their community more 20-year-old designer Sameera Mohmed, officially introduced its Boohoo’s modest collection on June 21, 2022.
“The inspiration behind my collection was basing it all around my beliefs of dressing modestly. I noticed that Boohoo was lacking a diverse, modest range, and I also wanted to create a collection that included more sustainable materials,” Mohmed told ESSENCE exclusively. “This gave me the chance to create a capsule collection that was more sustainable yet modest.”
Additionally stating, “I have always liked dressing my best. As I was growing up and learning more and more about modesty in my religion, it made me realize that you can dress modestly yet be fashionable.”
Furthermore, the fashion brand commits to mentoring and educating the next generation of designers in the fashion industry. Therefore, they’ve partnered with Graduate Fashion Week in October 2021. The collaborated companies launched a competition to find upcoming talents to design a more sustainable commercial range for boohoo.
The competition includes students curating sustainability-centric collection including four complete outfits. The grand prize also includes the winner’s collection sold on boohoo.com. As well as a £3000 cash prize.
Boohoo Modesty Collection concept
Mohmed, graduated from the University of Central Lancashire. She also reigned victorious with her fearless modesty collection.
Due to her standout creation, Mohmed earned hands-on mentoring by Penny Armstrong, boohoo Design Manager. Allowing guidance in bringing her collection from concept to reality. Additionally, the opportunity to visit the boohoo head office in March 2022 to meet the design team and view the samples from her collection prior to the collection launched in June 2022.
“Sameera’s work really stood out to us when reviewing all of the entries. The focus on modest clothing as well as sustainability was refreshing and something that ties with our journey in actioning solutions to a more sustainable boohoo future,” Armstrong said in a press statement. “Sameera really tapped into our Boohoo values and the mood, ideas, and product were true to our ever-expanding customer base whilst also being ready for the future.”
The Graduate Fashion Week collection
The Graduate Fashion Week collection features sustainably sourced materials including recycled polyester and recycled cotton. The collection includes co-ord suits and tracksuits, satin dresses, and modest swimwear. As well as oversized poplin dresses.
According to Mohmed, the Modesty Collection was inspired by influencer Batul Bazzi. Due to Bazzi’s consistent demonstration that “modesty can still be fashionable”.
She continued, “I think it’s important to show that modesty can still be fashionable as it’s a way of dressing for my religion.” Furthermore, she stated the fashion can “be expressed in a fun and funky way”. Proving that it not only catered towards Muslims, but diverse for women of all culture and religion.
During her discussion with Essence, she also offered advice based on her younger years. “I would tell her to just go for it! Trial different pieces together and style them to make them modest fashionable,” she told ESSENCE confidently. “Not all clothing has to be revealing to be seen as fashionable!”
Check out the video below capturing the interview.