Dominican newcomer La Ross Maria has signed with Sony Music México in a partnership with her record label 829Music Mundial LLC, Billboard has learned.
“Without a doubt, we believe that she is one of the artists to follow due to her great originality and sensibility,” Roberto López, president of Sony Music México, said in a statement. “She deserves all that she has accomplished in her short career, and now, with her joining the Sony Music family, we are sure very big hits will come. This is just the beginning.”
The 17-year-old rapper shared the big news with her 2 million Instagram followers: “I want to share the news that our team continues to grow, thanks to the will of God and you, we have just signed a great contract with the entire Sony Mexico team. We will continue growing and offering the best because my fans deserve no less, you’ll see what we have prepared.”
The artist is known for her hoarse-yet-crystal-clear voice and freestyles aimed at empowering women, as heard in “Mi Regalo Mas Bonito.” The teen MC has created such a buzz on social media that early on in her career she received Romeo Santos’ stamp of approval, appearing on the remix to her “Tu Vas A Tener Que Explicarme.”
La Ross, who’s one of Billboard’s Latin Artists to Watch in 2021, kicked off the year with her reggaetón-pop track “Mi Plan Contigo” and is currently making the rounds with “Quiero Verte.”
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