With a combined online audience of over 16 million subscribers — and just over 14 million followers on YouTube alone — Airrack has named digital media veteran Josh Mattingly as chief operating officer of his production banner.
Mattingly will oversee business operations and ramp up content production as UTA helps expand Airrack’s business ties across several verticals, including digital partnerships, TV, live events and publishing. Previously, Mattingly completed executive stints at TBNR (PrestonPlayz), Smosh, REACT and Donut Media.
Decker’s signing with UTA comes as Hollywood talent agencies that previously mostly chased A-list actors and pro sport athletes increasingly spot and sign up new social media content creators and influencers from Instagram, YouTube and more recently digital platforms like TikTok to bolster their careers and business streams.
And the digital creators are using the talent agencies to back into Hollywood with new revenue channels in traditional media like film and TV.
Airrack has gained audience growth across social media platforms with fast-paced, quick-cut short videos like Cycling Across 38 Miles of Ice!, Sneaking Into Super Bowl 2022! and I Made The World’s Largest Pizza (132 Feet).
On average, Airrack has gained close to 500,000 subscribers on YouTube every month in the last year alone, according to UTA. He has also partnered with blue-chip marketers like Pizza Hut, SoFi, Pepsi and Shopify, and UTA will help drive new brand partnership deals.