The Just Friends stars filmed an ad for Reynolds’ Aviation Gin in a green screen room, designed to look like a home decorated for Christmas.
The two-minute spot sees the actors seemingly reprise their roles of Chris Brander and Jamie Palamino from the 2005 rom-com about a man who makes it out of the friendzone 10 years after confessing his love for his best friend.
“Oh, hey, honey, I was just looking at the tree. Nothing like the smell of real pine,” Reynolds tells his onscreen wife at the start of the commercial. “Oh, I love our pine tree,” she replies. “How was work?” he asks her. “Mm, I’ve had better days. The bar ran out of Aviation American Gin,” she says while holding a bottle of Reynolds’ gin. “Oh no, that’s so bad. That’s terrible. They ran out of Aviation American Gin,” the Deadpool actor responds before Smart asks to cut.
When she tells him the situation is weird, he explains that the green screen room will look like their home in post-production, complete with decorations and their Christmas tree. They pick it up again after she walks in from work and Reynolds reacts much more dramatically, shouting “fuck” when she tells him they ran out of his gin.
“That was a big reaction,” Smart says, to which The Adam Project actor replies, “Well, it’s been 18 years. I think the characters have changed a bit, so I’m sort of playing it like that in my head.”
The Stargirl actress then points out how she would have gotten a bottle of the gin from work if her bar ran out, and Reynolds explains that she picked on up on the way home from one of their “many well-respected retail partners.”
“So this is a stupid ad for your gin company,” she asks him. In true Reynolds fashion, he responds sarcastically, “Well, let’s not rush to judgment before all the facts are in. I mean, this is a self-funded sequel, predicated on a loose interpretation of IP law.”
Watch the full
commercial sequel, below.