Kim Kardashian West

@KimKardashian

My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™

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The message of the campaign is to have“real and intimate stories told by these women about why they love their bodies and how SKIMS empowers them to feel the best version of themselves.”

Alice Marie Johnson is one of 26 women who will star in the campaign.

“I was serving a 25 year sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, ‘This is so unfair,’” Alice says in the video. “And by the way, I didn’t even know who Kim Kardashian was! She went to war for me to fight for my freedom. That’s why I call her my ‘war angel,’ because nothing stood between her and my freedom.”