Netflix is opening an immersive experience in Los Angeles called Squid Game: The Trials, combining a live high-intensity competition for participants, as well a “Night Market” offering Korean food, drinks, a Squid Game store and photo-ops. Chef Katianna Hong, of the Korean-Americana restaurant YANGBAN, is curating the food and beverage offerings.
The experience will open at the Television City complex Dec. 6, with tickets opening up for purchase on Oct. 11. Tickets will start at $39, with the experience operating Wednesdays through Sundays.
According to Netflix, participants will be greeted by the “Front Man,” the masked villain of the series, before tackling “a series of six escalating challenges, accumulating points as you advance,” per a blog post from Josh Simon, Netflix’s VP of consumer products. “The ultimate winner needs nerves of steel, cunning strategy, and a touch of luck.”
Netflix has made live immersive experiences a strategic priority, as it has sought to build fandom among some of its core franchises. The streaming giant has already created live experiences based on Bridgerton, Stranger Things and Money Heist in cities like New York and Los Angeles; and earlier this year it opened a pop-up restaraunt in L.A. called Netflix Bites, featuring cuisine from chefs featured in its programming.
Netflix also opened up a store at The Grove, selling merchandise based on its programming.