The Weeknd’s face still has people shocked, but no worries. He rocked his face for a good cause in attempt to warn people what it looks like after a drunk driving accident.
He used his appearance at the AMA’s to send a message based off the music and persona he was promoting from his album After Hours and the short films he made for “Blinding Lights” and “After Hours.”
The Weeknd rocked the bloody beat-up look when he performed on Saturday Night Live in March and fans were concerned then, too, as per The Blast. In an April interview with GQ, The Weeknd described the concept behind his After Hours persona as a character “losing his mind in Vegas.”
As he explained to Esquire earlier this year, his After Hours song “‘Blinding Lights’ [is about] how you want to see someone at night, and you’re intoxicated, and you’re driving to this person and you’re just blinded by streetlights. But nothing could stop you from trying to go see that person, because you’re so lonely. I don’t want to ever promote drunk driving, but that’s what the dark undertone is.”
The Weeknd won three awards at the AMA’s taking home Favorite Male Artist – Soul/R&B, Favorite album – Soul/R&B and Favorite Song – Soul/R&B. the weeknd’s face
He was also nominated for five additional awards including, Artist of the Year, Favorite Music Video, Favorite Male Artist – Pop/Rock, Favorite Song – Pop/Rock and Favorite Album – Pop/Rock.
In his AMA speech, The Weeknd dedicated his win to Prince. “Last time I received this award, it was given to me by the late great Prince,” The Weeknd said. “And you know, he’s the reason I get to constantly challenge the genre of R&B, and I’d like to dedicate this award to him. Thank you.”
The Weeknd’s face
