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Brad Pitt plays postman in his latest role for De’Longhi, the Italian coffee machine company he joined in 2021 as global brand ambassador.
To celebrate National Coffee Day, the brand has debuted a new cinematic film for the launch of two new espresso and cold brew makers: the fully-automatic Eletta Explore ($1,200) and the manual La Specialista Arte Evo ($750). (The company is also toasting the holiday with up to $400 select machines on its website.)
Co-starring French actress Karina Beuthe, the one-minute spot sees the 59-year-old star cruising through the French countryside in a vintage Lancia Flaminia convertible to buy a bag of arabica coffee beans from a local shop. While there, he’s asked by the shopkeep to deliver a message in a simple envelope to a recipient (Beuthe) at a winery. Directed by Bennett Miller, the film also features music by Academy Award-winning composer Justin Hurwitz, who has previously worked with De’Longhi.
As for the new coffee machines, the Eletta Explore boasts De’Longhi’s proprietary cold extraction technology that uses “precisely measured water flow and pressure rates, along with specific extraction temperatures to create a delicious cold brew coffee” within three minutes. It can brew up more than 50 hot or cold recipes such as espresso, lattes, cappuccinos and more (thanks to the LatteCrema hot and cold foam maker) and the built-in 13-setting grinder results in consistent grounds every time.
The new La Specialista Arte Evo can make cold brew in under five minutes and features a commercial-style wand for creating consistent and smooth microfoam for latte art. It comes with a professional barista toolkit that includes a dosing and tamping guide and tamping mat, too.
The new campaign continues De’Longhi’s tradition of “day-in-the-life” shorts with the 59-year-old Oscar winner, who debuted his role with a film directed by Damien Chazelle (Babylon, La La Land, Whiplash). In that video, Pitt begins his morning with a sunrise motorcycle ride along Pacific Coast Highway (presumably on the Ducati Monster 696 that he’s been known to ride) to his favorite cafe to pick up a bag of coffee beans, followed by pit stops at his local hog shop and a gas station. The beans manage to hang on for dear life until they arrive safely at Pitt’s sun-filled Los Angeles manse, where they’re brewed up into a cappuccino on De’Longhi’s automatic espresso machine.
Watch the new “Hot. Cold. Perfetto.” campaign below, and shop a handful of De’Longhi coffee machines on sale for National Coffee Day below.