BFCM Lingerie deals are steaming up, with a new brand launching in the U.S. Sevigne, an Australian lingerie brand launched in December if 2020 is moving into the states. The brands determination brought to market a range of lingerie that was above all else elegant. They also focused on comfort, support with an element of fashion that’s affordable. Pivoting to Canada when COVID landed in Aus, their wares are in constant replenishment at the “David Jones of Canada” La Maison Simons and thankfully they have finally decided jump over to the US.
In keeping with all things Black Friday, Sevigne has 40% off Selected Styles including their softly structured La Base Collection & their delicate La Premiere Lace Collection along with our Jolie collection – specially curated for the tween & teen girl.
The minimalist lingerie company was started by two women, Natalie & Mirela Bazina.
The fashion forward minimalist brand featured in Elle Canada during the beginning of their launch and sold exclusively at Simons.
According to the publication, it’s a thoughtful through line that extends to Sevigne’s meticulously sourced, high-quality fabrics, a core tenet of the brand. When something is next to your skin for hours on end, it has to feel soft and undeniably luxurious. It’s also why they chose lace and embroideries, sewn with complete care. The two entrepreneurs took into consideration the real-world experience of wearing intimates, not just how beautiful they look.
The company stands for elegant, timeless design and a commitment to honoring body shapes in all sizes. Driven by our own experiences, the two women aimed to create a space in the market where women could tap into their natural confidence.
“It’s through that lens we share with you thoughtfully chosen fabrics and styles that celebrate the female form. From structured basics to signature lace pieces, Sevigne’s feminine-leaning collections pivot designs with minimal padding and inclusive sizing from A to J cups.”
Their aim is simple: designing lingerie that looks and fits beautifully, so you can feel like your most powerful self.