Ciara’s song Jump is getting a lot of Tik Tok attention from top celebrities. Including men. Her BFF Kim Kardashian jumped in on the trend, lip singing to the song. Ciara shared a compilation of celebs joining the challenge during an Instagram.
Lucky Latto among many of the women along with La La, Vanessa Bryant, and Natalia Bryant. But the men also enjoyed joining the challenge. Dwayne The Rock Johnson did his iconic eyebrow raise during his moment. J Balvin also joined in pool side with his hand wrapped.
Ciara’s song Jump aired it’s official video on July 8th. The video features hip-hop group Coast Contra, the video begins with Ciara as a cheerleader, dancing among Winston-Salem State University’s famous Powerhouse squad.
The song comes after she announce a new deal with Republic Records.
“I am thrilled to partner with Uptown/Republic Records through my own label imprint Beauty Marks Entertainment,” Ciara says in a press statement. “[Republic co-president] Wendy [Goldstein] and I have been in discussion to work together for some time and the enthusiasm that her and the entire team have expressed over this new project marks an exciting new chapter in my career. I am grateful to be able to continue my mission of making the world dance with a team I admire, who are at the forefront of empowering artists.”
The video features several outfit changes. Along with a tribute to Janet Jackson. The “1,2, Step” artist also featured cars in her video.
Ciara aired the challenge for the video during the Dolce and Gabbana show. The initial Tik Tok challenge included her entire family.
The 36-year-old began the video decked out in the Italian designed golden lux dress as she swiped the camera to son Future. Future is seen throwing up the peace sign with a blinged out ring as she slid the next move to sister Sienna Wilson. Sienna showed lots of personality with a fan, fanning her way into a slide to dad. Father Russell Wilson took the last scene while holding their youngest son Win Harrison in some cool shades.
So far, the Tik Tok trend has several different hashtags with over a million different tags of the variation.
